Why SEO Agencies Need To Use Ranking APIs When a company sets up a website they do so with hope that it will have enough traffic but having such traffic need the site to be among the best ranked in the commonly used search engines. The companies may opt to employ an expert to optimize their sites, or they may seek the services of an SEO agency to ensure their sites are ranked up in the rankings of similar sites. The agencies need to use the modern tools to fight competition from other related companies as they need to have the ability to track and also report their clients to Google ranking since the clients keywords are used to develop an optimized website. There are different ways which one can use to determine the rank of a particular website where one can search the site manually and scroll down to find the rank of a client’s website. But the process can prove to be tedious and hence the need to utilize SEO tools such as the Google Rank Track API. Search optimization agencies depend on the Google rank APIs to get data about the customers search and then use the data in optimizing the websites or send them to the companies as key performance indicators. SEO data is vital to all online marketers especially the SEO agencies as they to assess their marketing campaigns effectiveness. Even companies that market through website also need to use SEO data to evaluate their product and website performance against those of competitors. Generally any party who owns a website will need to view the rank of their sites in different search Engines with the most commonly used being Google.
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APIs provide room for one to extract data about an individual parameter where they access the API through a website or an application. In case one wants to find out the rank of a particular website they identify the keywords in the website and key them into the API where the API provides the rank of the site in the search engines. There are APIs which are particularly useful to SEO agencies working to improve the rank of the companies.
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Rank tracking APIs are used to reveal the ranking of a particular site when compared to other similar websites. The SERP API is useful in finding out the top search engine results for a given keyword. Keyword data API is an easier way of getting statistics about a certain keyword. Competitor API is useful when one is interested in data about a competitor website especially about the visitors to the site. An SEO API is essential in SEO agency improving the quality of their services.